Real Estate Ads: “Red Flag” Keywords

August 16, 2010

Sometimes it is difficult for real estate agents to write a glowing ad for an apartment. Words like “tiny” and “cramped” are substituted for words like “intimate.” NY1 real estate reporter Jill Urban recently wrote about the truth behind real estate ads and how the average apartment hunter can save time  by eliminating certain apartment listings altogether. Her trick? Apartment hunters just need to know what adjectives to look for.

“Cozy,” “interesting,”and “potential” are red flags that an apartment might have problems. “Cozy” usually means undersized while “interesting” means that this apartment isn’t to everyone’s tastes. “Potential” is almost always the realtor’s way of saying that the apartment will need work. Even if the place is marked down considerably, apartment hunters should move along. A discount is not as much of a discount after sinking lots of money into fixing up an apartment with “potential.”

To read the full article, go to http://www.ny1.com/content/ny1_living/real_estate/121172/read-between-the-lines-in-real-estate-ads/, and find out the right and wrong words to look for in a real estate ad.

Check out residential buildings all over Manhattan at our informational website Neighborhood NYC at http://www.neighborhoodnyc.com.

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