Trend: The Real Estate Entourage
September 1, 2010
A recent trend at bridal shops is a suggested limit on the bride’s entourage because having too many voices and opinions can be overwhelming. Lately, many New York City real estate agents wish that they could put a similar limit on their clients’ entourage as folks are bringing their parents, friends, decorators, and casual acquaintances before deciding on an apartment.
Last month, New York Magazine covered this trend in their article Just One More Look. They interviewed Jeffrey Schleider of Miron Properties and Adriano Hultmann of Prudential Douglas Elliman, both of whom have experienced wishy-washy buyers.
Schleider tells New York Magazine, “I had one person come back three additional times. First he came with his mother, then a girlfriend and co-worker, and then an interior design and a painter. This is all before putting together a number.” The most frustrating part was that after all this work and time, the client decided not to buy the apartment.
Why are clients feeling more comfortable taking their time? Schleider thinks that the poor economy is a major factor. Buyers want to be more cautious with their investments, so they want confirmation that they are making the right decision from lots of people who have their best interests at heart. Schleider explains, “They want to make sure that if they’re going to do it, they’re going to do it right.
To read more about this trend, check out New York Magazine’s full article at http://nymag.com/realestate/realestatecolumn/67486/.